
Who is Taro?
About Taro Donatella
Taro Donatella, I am a German entrepreneur, creator and investor with over 25 years of experience and rank among Europe’s most successful businesspeople. I have founded numerous companies, including Donatella Whisky one of Europe’s fastest-growing companies , and have received multiple prestigious awards for it.
The Taro Story
Born in 1982 in South Germany. No wealth. No connections. No security. Only absolute reality.
My father was a truck driver, my mother a housewife. At 15, I was homeless for the first time. No roof, no food, no sleep, no heat, no sympathy. At 17, I worked two jobs to afford my first apartment. At 18, I got my first business license. No excuses, only action - because nothing comes from nothing.
My first company was a leasing consultancy. Years later, a music distribution and publishing business. I celebrated many early successes and made mistakes. One wrong decision landed me a short prison sentence and seven years of insolvency - seven years most would have given up.
After that, I worked in industry while simultaneously starting a new business: a social business network, later sold to one of the largest internet corporations in the world. Then came my passion for film: I founded a video production company in which I’m still involved today. But those who know me know my true passion is luxury.
Luxury I never had as a child. Luxury I fought for with hard work, strategy, and absolute will. I built two luxury companies, one of which became one of Europe’s fastest-growing firms. Eight-figure revenues, full control, no investors, no outside capital.
Between 2019 and 2021, Donatella Whisky, one of my companies, received multiple awards from renowned media such as the Financial Times and Focus Business, recognized as one of Europe’s fastest-growing companies. During this period, it generated seven- to eight-figure annual revenues.
And then? I wanted something new. I wanted to share my knowledge and my life. I outsourced structural areas of my company to free up more time, yet I remain an active part of the business - still the boss.
Today, I’m not just a CEO. I’m not just an entrepreneur. I’m a brand. I’m a mindset. I am Taro Donatella. I share my strategies, my mistakes, my victories. I show you how to rise from the ground to the top without startup capital, without connections, without a network.
You want millions? Freedom? Influence? Stop making excuses and start thinking like a warrior.
There are two types of people:
Those who wait for help. And those who take what’s theirs.
I am the latter.
And if you’re ready, I’ll show you how.
Frequently Asked Questions